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15 Famous Brands That Use TikTok as a Marketing Platform

Selasa, 16 Maret 2021 Edit
Famous Brands That Use TikTok as a Marketing Platform

"Since technology is growing so rapidly of course there are many well-known brands that use TikTok for one of their product marketing media". Have you ever thought about using TikTok in your marketing strategy? If you haven't already, then you'd better rethink and start considering it.

The year 2020 we know as the beginning of the Covid-19 pandemic, which is the year that started the difficult times, ranging from work from home, lockdown, boredom, and TikTok!

Many people invade TikTok to follow trends and overcome its boredom. Not only that, we also see brands that we never expected to also start flooding the "feeds" of TikTok users.

This is what underlies TikTok starting to be used by various brands as their marketing platform.

Table of Contents
Famous Brands That Use TikTok for Marketing
  1. Ryanair, Turning Trend Into a Viral Moment
  2. Yahoo: Providing The Warmest Political News For Gen Z
  3. Little Moons, The Best Food Brand in TikTok
  4. Spikeball
  5. Chipotle
  6. Vessi
  7. Elf Cosmetics
  8. Guess
  9. NBA
  10. The Washington Post
  11. HP (Hewlett-Packard)
  12. Gymshark
  13. Calvin Klein
  14. Levi's
  15. Crocs
Conclusion
Famous Brands That Use TikTok for Marketing
TikTok is known to have a very large organic reach and can be redirected to business websites. Quoted from Wallaroomedia and Internet Influencer Marketing Hub, here are 27 well-known brands that use TikTok as a marketing platform.

1. Ryanair, Turning Trend Into a Viral Moment

Who would have thought that an airline in the middle of a pandemic would actually make an ad on TikTok? From here alone, we can conclude that in fact this platform can be used by anyone regardless of who the user is.

An airline company called Ryanair created an account around May 2020 that grew to have more than 139K followers and 2.4 million likes. If accumulated, the hashtag #ryanair reach about 90.7 million views.

Their content generally talks about what's trending and then connects it with the plane as well as the footage behind the schene.

The reason why this maspakai gets so much admiration is because of its ability to take advantage of trends.

They always try to be relevant so as to surprise users how they can make something very funny, cool, and in accordance with gen Z.

One of the airline's most popular videos is when one of their planes moves forward towards its instructor. But they added this video with the viral song "Walk" sung by Saucy Santana.

The video appeared on TikTok at the time and attracted 4.3 users and 1.1 million.
@ryanairTell me I’m not a bad bitch #fyp #foryou #foryoupage #ryanair
♬ WowWoah - Joe
Another popular video contains a clip of a plane in the sky paired with a popular song on TikTok alongside text Memes.
What makes it funny is that this video has "text memes" and the added sound is the power of why this content can go viral.
From these two examples we can draw conclusions:

Always pay attention to popular "sounds" and trends on TikTok.
Give meme text that in fact becomes a common language in TikTok to convey the message in question.
Because of this popularity, people began to ask who holds the company's TikTok account and provide support through comments.

2. Yahoo: Providing The Warmest Political News For Gen Z

Yahoo started making videos on TikTok for the first time in March 2020 and since then they were able to attract 52.9 million likes and probably now more.

They present various hot news such as politics in the United States, the latest Presidential inauguration, and also provide an opportunity for their followers to interact with the company by provoking followers about their opinions on hot topics by utilizing "stiches and duets".

This Yahoo account on TikTok is always scented by a journalist @juliamunslow. Since he often appears on TikTok, this journalist is considered the face of Yahoo News on TikTok. Not only Yahoo, other news portals such as @washingtonpost that put Dave Jorgenson's face also earned the same nickname.
Here we can conclude, if this way is effective enough to increase awareness because they are able to distinguish their content from other brands considering Julia and Dave serve as mascots.

This is one of their videos that managed to attract 5.4 million views and 1.2 million likes. Julia talks about what Biden did on day two after becoming President of the United States.
And from the comments field, it's clear that TikTok users are politically literate because they seem interested in political talk on this platform.

Using TikTok to express political views looks popular in 2020; the year of the pandemic, the heat of politics and protest.

We can also see that users here are very "engaged" and they show their affiliation with a particular political group and defend what they believe in. So it's clear that TikTok can be a place for a community like this.

3. Little Moons, The Best Food Brand in TikTok

In Indonesia we may rarely hear this brand. But who knows if this brand has grown so big. One of the things that makes this brand famous is their latest TikTok trend and mochi ice cream that goes viral all over the world.

Although Little Moons had appeared, it was seen that TikTok presents it to users everywhere and forces them to go out of the house looking for Little Moon products to prove what is being hyped on the internet.

The brand began appearing on TikTok in August 2020 with more than 63.7K followers with 932.2K Likes. The content they bring is as easy to trending as it is owned by Ryanair by combining popular sound with trends.

However, their content is more enjoyed by certain communities on TikTok who like to see food-type content.

Little Moons has two very popular videos and managed to attract over 3.6 million views and 251.9K likes. The two combined viral sound with squishy mochi which later became popular on TikTok, triggering users to create similar content with their brand-themed content videos packaged by ASMR.

This video was popular among TikTok users and Little Moon is smart to take advantage of this moment.
Not only that, they also managed to create two organic hashtags that included their brand #littlemoons (able to attract 26.5 million viewers and #littlemoonsmochi which attracted 23.9 million viewers.

So many users are interested in their mochi balls that they have to buy this product and review it on TikTok.
That's why you'll often see videos with reviews using this hashtag. For this reason, their sales skyrocketed by 700%.

4. Spikeball

For those of you who don't know about Spikeball, they're a brand that offers a really fun game.

Spikeball has 300,000 followers on TikTok, over 5 million likes, and over 50 million views.

How can they grow so fast? Spikeball turns out to take advantage of trends, create TikTok platform-specific content, and try to get to know and interact with their audience.

Watch the video posted on their TikTok profile below.

5. Chipotle

Chipotle is a fast-food restaurant business chain in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and burritos.

Chipotle recently used TikTok as one of their marketing channels. They have an excellent development on this platform.

Here's an example of a video they uploaded on TikTok.

6. Vessi

Vessi is a start-up based in Vancouver, Canada, specializing in sneakers that are lightweight, breathable, and 100% waterproof.

They only started creating TikTok accounts in mid-2020 and quickly grew to close to 100,000 followers.

How do they grow so fast? Giveaways.

They use a unique giveaway strategy to generate User Generate Content, followers, and revenue. Check out their sample video below.
7. Elf Cosmetics

Elf Cosmetics has done something amazing on TikTok so far. Elf ordered a special song for the campaign on TikTok that took inspiration from the song "Ice Me Out" and changed it to "Eyes Lips Face" after the brand name acronym.

The brand then teamed up with several influencers to start a campaign, and the results were surprising.

When this article was created, there were 7.2 billion views for all videos that used the hashtag #eyeslipsface.
8. Guess

TikTok Guess's account has only posted 90 videos so far, but they're getting off to a great start. When this article was created, the TikTok Guess account had 57 followers, and 159 thousand likes. Guess is by far the only well-known fashion brand on TikTok. It's a mistake for their competitors.

Guess teamed up with TikTok to run a challenge with the hashtag #InMyDenim. So far, the campaign has generated 52.7 million views.

9. NBA

The NBA (National Basketball Association) is a professional football league in America.

NBA is one of tikTok's early users who consistently posts good, trending content on the platform.

They had 12.4 million followers and 284.4 million likes when this article was created. The NBA posts pretty funny videos on TikTok.

Like the following video.
10. The Washington Post

For the size of a news site, The Washington Post actually does a great job on TikTok. They often post funny and interesting videos.
11. HP (Hewlett-Packard)

HP is an American multinational information technology company headquartered in Palo Alto, California, that develops and provides a wide range of hardware components, as well as related software and services to consumers, small and medium enterprises (SMEs) and large companies, including customers in the government, health and education sectors.

When this article was created, hp TikTok account only posted 6 videos on their profile, had 23 thousand followers, and 99 thousand likes.

They did a great hashtag challenge this year called the #HPCoachellaDreamland challenge.

They asked some great TikTok influencers to help start the challenge. The largest is OurFire, which has 5.3 million fans.

The video below from OurFire. In all, #HPCoachellaDreamland challenge video has been viewed more than 182 million times.
12. Gymshark

Gymshark is a brand, manufacturer and retailer of fitness clothing and accessories headquartered in Solihull, United Kingdom.

They have quite a lot of fans on TikTok, which is 2.4 million followers and 38.3 million likes.

They published a combination of their good workout videos, about exercise, and inspiration.
13. Calvin Klein

Calvin Klein has been using TikTok for about a year. They have posted quite a lot of interesting and unique videos on their TikTok account.

When this article was created, Calvin Clein had 43.8 thousand followers and 97 thousand likes. It's one of the best videos they post on TikTok.
14. Levi's

Levi Strauss &Co. is an American apparel company known worldwide for its Levi's denim jeans brand.

Levi's runs a marketing campaign on TikTok using the "Shop Now" button option that allows consumers to make purchases via a link on TikTok.

Here's an example of a video created by an influencer in collaboration with Levi's.
15. Crocs

Crocs, Inc. is an American company based in Niwot, Colorado that manufactures and markets foam sandals under the Crocs brand name.

When this article was created, Crocs TikTok account had 339 thousand followers, and 1.8 million likes. Crocs has done something great on TikTok. From challenges, viral videos, to ads.

They've created challenges in collaboration with Post Malone called #ThousandDollarCrocs challenges. So far the video with the hashtag has generated 3 billion views.

Conclusion

Those are some well-known brands that use TikTok as a marketing medium. TikTok's development is so rapid that it creates various opportunities for brand owners to develop their marketing strategies.

Although TikTok is more widely used by Gen Z, the platform is considered very worthy to be considered as one of the marketing channels. With the right packaging and always following the trend, your chances of getting the attention of Generation Z will be huge.

Then, what about you, don't want to try yet?

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